PENCIL (Principal for a day): Full-Page Newspaper. This NYC-based program is an acronym for Public Education Needs Civic Involvement in Learning. Their goal is to encourage business decision-makers to volunteer a day (or more) to mentor children in the New York public school system. The assignment called for a full-page ad in the NY Times. Since the target most likely invests in stocks, we thought we'd remind them that an education is an investment with unlimited returns.
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