It's It Ice Cream Sandwiches: Liquor Store Posters. These treats are a true staple of any Bay Area corner store and they don't call it "The offical food of San Francisco" for nothing. The "It's It" Ice Cream Sandwich has been around since 1928. These fun and playful posters would remind Bay Area residents of the carefree times they had as children while eating this classic confection—and the carefree times they can have now while doing the same.
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