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Brocade's DCX Man. Historically, data center networking ads aren't very exciting and Brocade was willing to try something new. Knowing that many IT people enjoy comics and sci-fi, we introduced DCX Man and successfully created our first comic book superhero. Positioned to fly under the radar, DCX Man is a completely viral component of Brocade. As hoped, the DCX Mancampaign gave Brocade employees and customers something they could identify with as well as created a dialogue in the data center networking community. |
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