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The All Asia Pass Insider: Website. The client asked for a couple of simple banners to introduce the promotion. I was briefed on this project with Wayne Lee, a Senior Art Director at McCann, and we sold them an entire site dedicated to all things Asia. Each destination offered in the All Asia Pass package has its own section where travelers can upload photos, offer advice, and share stories. The user-generated content only adds to the site's authenticity. And from the looks of things, it seems to be working. |
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